Apparel displays have an inherent advantage relative to many other types of POP displays. The advantage is that they are naturally interactive. One of the main objectives in designing POP displays is to engage customers in a way that leads to a purchase decision. Making a display interactive is perhaps the best way to engage customers. We typically do this by incorporating a video, showing a product out of the box that the customer can touch and feel, or offering testers whereby the customer can actually try the product.
However, with most apparel displays we don’t have to worry about creating interactivity because apparel products are generally merchandised in a way that enables the customer to touch the product and even try it on. Aside from interactivity, there are a number of design features that can help make an apparel display successful, including configurability, prominent branding, product carrying capacity, cross merchandising functionality, and visual appeal. Welcome to Part I of our 3-part blog series on apparel displays in which we will look at a number of these key success factors through the lens of 30 examples. In today’s post, we’ll show the first 10 examples.
- Vuori Floor Display– Vuori’s superb line of performance apparel warranted a high-end fixture with a simple and clean look. We constructed the 4-sided fixture out of pre-finished birch and added an MDF topper with a gloss white painted finish. We embedded shelf standards for hang rails, shelves and faceouts and added 3D acrylic logos on 4 sides with a 2-sided lifestyle header graphic. The fixture is shown below without product and also fully merchandised in a retail environment.
- Free Country– The 4-sided mobile merchandiser shown below is a modified version of our stock SFL-HRACK. We designed the display with weathered grey panels and shelves and created a highly configurable fixture with adjustable HBARS, apparel bars, shelves, faceouts, and an interchangeable 2-sided header sign.
- Swannies Golf Apparel Display– Another customization of one of our stock displays, the Swannier golf apparel fixture is a good example of configurability. With slotted uprights on 4 sides, this fixture accommodates a variety of accessories including sheet metal shelves, faceouts, waterfalls, and cap pockets. We set the fixture on a wood base with a dimensional 3D wood header and lifestyle graphic.
- Elbeco Uniform Display– This simple and economical apparel rack features a knock-down metal tube frame, hanging bars, wood shelves, and a 2-sided framed PVC sign.
- Adidas Slatwall Display– Slatwall displays are highly versatile for merchandising apparel, but they are a dime a dozen in the world of apparel retail. We tried to make the 2-sided Adidas slatwall display a little different by using independent horizontal wood panels with a grey textured artisan finish. We added a standard PVC header sign. The fixture is below with an assortment of accessories, including a shoe shelf, cap pockets, hooks, and a waterfall.
- Andes Gifts– We created a completely different version of a slatwall display for Andes Gifts’ line of headwear knits and gloves. This rugged 4-sided display features solid pine construction with customized slatwall and a golden oak finish. We included a PVC header sign and hooks for merchandising product.
- Grom Squad Cap Tower– We customized one of our stock 12-pocket cap towers for Grom Squad. We simply added a digitally printed PVC header and flag sign to tell the Grom Squad story and promote the brand.
- T-Shirt Cubby Display– This 4-sided, high capacity t-shirt cubby display features 16 cubbies and is constructed of stained pine. Each cubby has adjacent graphics showing the t-shirt design. We added a header sign and wire cap pockets to capitalize on the cross-merchandising opportunity.
- Peter Grimm Floor Display– We designed the 2-sided merchandiser shown below for Peter Grimm’s line of headwear. The display features a knock-down metal tube frame with a wood base insert, casters, double slotted MDF center panels, interchangeable lifestyle PVC side graphics, metal peg hooks, and a branded header sign.
- Cruel Girl Jean Glorifier– The 2-sided Cruel Girl display shown below is an example of a floor fixture glorifier. We used a metal tube structure and incorporated a 2-sided sign to promote the brand along with 6 hooks for hanging different styles of jeans.
Thanks for checking out today’s blog. Don’t miss Parts II and III of our continuing series on apparel displays.