Preview of RICH LTD.’s 2015 New Stock POP Displays
Happy New Year! We’re looking forward to another great year. In this blog we wanted to showcase a few of our newest stock point-of-purchase displays in advance of our February 2015 catalog mailing. You can always download an electronic version of our 2015 catalog. You’ll find that we actually reduced the price of many of our stock items to make them more affordable to our customers. You’ll also find some great deals in our 2015 Closeout Flyer which offers the broadest selection of closeout items in recent years.
Among our new offerings are the following:
SU-WD120-2S– Our economical 2-sided spinning sunglass floor display holds 120 glasses. It features a solid wood frame, spinning base, wire sunglass grids and 2 acrylic mirrors. The unit’s knock-down design is cost-effective for shipping. This display goes together quickly with only minor assembly. The SU-W2120-2s has an 18” footprint and stands 68” tall. The nosepieces are 2.5” apart so it fits most styles of sunglasses. At $224.95 it is among our most cost effective, high capacity sunglass floor displays.
SU-36KD-WD– Designed for a wide range of retail environments, this highly affordable spinning sunglass counter display holds 36 glasses, offers a small 16”footprint, and stands 28” tall. The display includes a grey frame, a pine wood base and top, and a 2-sided acrylic mirror. The unit’s knock-down design is cost-effective for shipping and only requires minor assembly. The SU-36KD-WD is very similar to our popular SU-36KD, but we’ve changed the colors and substituted a pine wood base and top for the high-gloss black MDF base and top. At less than $50 per unit, we expect this unit to become one of our most popular countertop sunglass displays.
SFL Line– In 2015 we have significantly expanded our popular-selling SFL line. Our SFL-PINWHEEL and SFL-HRACK retail displays offer a broader range of options, thereby enabling customers to configure these fixtures to meet their specific needs. Our customers will now be able to choose a silver or black frame, while also choosing panel finishes that include black, white, maple, or carbonized (amber) bamboo. Similarly, shelf finishes have been expanded to include black, white, or maple. Carbonized bamboo shelves are always available on a special-order basis.
In 2015, our SFL gondola will continue to be available in only a silver frame, but the choices of panel and shelf finishes have been expanded to match the options we are offering for our SFL-PINWHEEL and SFL-HRACK units.
SW-62FL– Our tried and true SW-62FL 2-sided mobile slatwall fixture display has always been available in black, maple, cherry, and mocha. In 2015, we have added white to the line in response to the many customer requests we have received for a white option. Point of purchase retail slatwall display.
SW-HRACK-AL– Our slatwall HRACK store fixture is now available in aluminum, joining our 2-sided mobile aluminum slatwall rack (SW-62FL-AL) in our expanding line of aluminum slatwall displays. This 4-sided mobile slatwall merchandiser features an “H” configuration in 4 highly merchandisable aluminum slatwall panels. The display includes black frames, locking casters, a sign holder, and an aluminum finish. The unit knocks down flat for shipping and is easy to assemble. The SW-HRACK-AL measures 28.5”W x 28.5”D x 61” H (with sign). The base unit is available for $349.95.
WD-2S-TGW-V2– Our 2-sided slatgrid floor merchandiser now features a solid birch wood base which represents an upgrade from the previous model which was designed with wooden legs instead of a solid base. This universal merchandiser offers the flexibility of slatgrid with an upscale look vis-à-vis its wood structure. The fixture includes a wood frame and base, a black slatgrid panel, a sign holder, and casters. The display measures 26”W x 22”D x 65”H, knocks down for shipping and is easy to assemble. If you are looking for a flexible floor merchandiser for under $200, this is a great option.
WD-28FL– This all-new highly versatile wood floor shelf point of purchase display features solid wood construction with 4 adjustable stained plywood center shelves and 4 side shelves, slotted MDF side panels with stained finish, sixteen 6” single peg hooks, and header sign holder with 2 smaller slotted center panels. This fixture measures 29.5”W x 19”D x 59”H and fits a wide range of products and retail environments. Its knock-down construction is cost-effective for shipping and storage. The WD-28FL is offered at $219.95.
WD-20FLP– The WD-20FLP is a smaller version of our existing WD-24FLP solid wood 5-shelf floor merchandiser. Ideal for a broad range of products, this display features knock-down solid pine wood construction and luan plywood shelves. The unit measures 20.5”W x 12.5”D x 48”H and easily accommodates side, header, and shelf signs for an additional charge. The WD-20FLP is available for $124.95.
WD-20FLP-SS– A wider version of the WD-15FLP-SS, this economical retail display features the same knock-down solid pine wood construction with 5 slanted shelves and luan plywood shelf bottoms. This unit measures 20.5”W x 10.5”D x 48”H and can easily be custom branded by adding header, side, and shelf signs for an additional charge. The WD-20FLP-SS sells for $124.95.
WD-15FLP-SS– Similar to the WD-20FLP, this unit features a smaller footprint with 5 slanted shelves. Ideal for energy bars, natural food products, and a variety of other products, the WD-15FLP-SS offers an economical knock-down solution which is efficient for shipping and storage. The display measures 15.5”W x 10.5”D x 48”H and offers multiple branding opportunities by adding header, side, and shelf signs for an additional charge. The WD-15FLP-SS is available at $114.95.
WD-15FLP-SS– Similar to the WD-20FLP, this unit features a smaller footprint with 5 slanted shelves. Ideal for energy bars, natural food products, and a variety of other products, the WD-15FLP-SS offers an economical knock-down solution which is efficient for shipping and storage. The display measures 15.5”W x 10.5”D x 48”H and offers multiple branding opportunities by adding header, side, and shelf signs for an additional charge. The WD-15FLP-SS is available at $114.95.
PEG-FL01– Our new steel pegboard floor display features a two-sided silver pegboard panel, a textured black frame, a sign holder, and a heavy-duty base with locking casters.

The fixture measures 24”W x 24”D x 62”H, knocks down for shipping and is easy to assemble. The PEG-FL01 sells for $184.95.
FX-36SQ– A highly versatile end-cap display featuring metal tube construction with solid wood trim, 4 adjustable wire shelves with front shelf channels, a metal kick plate, and wire back and side panels for hooks or additional shelves. Customers can add optional header or side signs for customized branding. The display measures 39”W x 17”D x 51.5”H and sells for $219.95.
FX-15-V2– A modified version of our classic FX-15, this heavy-duty counter shelf display features knock-down metal tube construction with 3 adjustable shelves and a sign holder. The display measures 15”W x 10”D x 21’H, comes with a glossy textured grey finish, knocks down for shipping, and is easy to assemble. The FX-15-V2 is available at $44.95.

JRW-POST-SET– We are offering a new jewelry display for 2015. Our 3-tiered tabletop bracelet display includes a solid re-sawn wood base with a stained finish and chrome-plated metal stems. The stands measure 12”W x 3”D and vary in height (5.5”, 9.5”, 13.5”). Stands are available individually ($16.95, 18.95, and $19.95) or as a set ($54.95).
ACR-BLOCK– Our new clear acrylic block are great for creating logo blocks. These 8”W x 1”D x 5”H blocks are available to screen print on the front or back. The blocks are available for $14.95, and screen prep and print charges are additional (24 unit minimum).