Enhancing Harvest Market's Farm-Focused Shopping Destination
Project Elements
- Value Engineering
- Creative Manufacturing
- 3D Décor Elements
- Murals and Graphics
- Wayfinding Signage
- Stock Metal Fixtures
- Custom Wood Fixtures
- Installation
- 4 total Agility divisions involved
Project Elements
Value Engineering
Creative Manufacturing
3D Décor Elements
Murals and Graphics
Wayfinding Signage
Stock Metal Fixtures
Custom Wood Fixtures
Installation
4 total Agility divisions involved
Project Background
In 2020, Niemann Foods launched a new boutique grocery concept, the Harvest Market, aiming to reinvigorate the grocery shopping experience. With strong competition throughout the Midwest, Niemann Foods needed to find new ways to compete, and set out to create a store that was a destination for consumers, not just a grocery trip.
The Harvest Market stores provide an opportunity to educate shoppers about the sustainable food chain and champion small producers, manufacturers, and farmers. Shoppers encounter the Farmhouse restaurant, a butter churning station, and a series of featured “Farm Finds” merchandising areas that enliven center store aisles.
Project Highlights
Agility Retail enlisted four of our divisions to manufacture and install all the store décor, signage, graphics, and millwork elements. We suggested material substitutions along the way that greatly reduced cost, weight, and installation time. Items such as hanging trellises, case top fencing, barn doors, and even overhead milk crates were made from lightweight materials. Faux finishing and printing techniques gave the illusion that they were made from real wood or metal. We also supplied stock metal fixture products from our e-commerce sister company (dgsretail.com), wood fixtures and merchandising displays from our plant in Wisconsin, and provided the extensive installation.
Customer Success
Our creative cost reduction techniques saved Niemann Foods tens of thousands of dollars on the décor package. The store looks fantastic! Their customers have no idea that those wood elements suspended above are not real wood and that they weigh just a few pounds each.