Supporting Chicken Guys’ New Concept Restaurant
Project Elements
- Digital Printing
- 3D cut Graphics
- Custom painted murals
- Menu Boards
- Installation Services
Project Elements
Digital Printing
3D cut Graphics
Custom painted murals
Menu Boards
Installation Services
Project Background
When world famous chef Guy Fieri and renowned Restauranteur Robert Earl started the Chicken Guy, it was founded upon a basic philosophy:
“If you're going to eat fried chicken, eat great fried chicken”.
To bring the concept to life, they required a unique restaurant aesthetic and were looking for a partner who could help execute on their vision at the first location in Disney Springs, Lake Buena Vista, FL.
Project Highlights
The décor package was complex and included several 3-dimensional cut wall messages, an interchangeable sauce menu and a life-size image of Guy Fieri for restaurant goers to take selfies with while waiting in line.
The element that we are most proud of was the hand painted logo on the brick wall inside the seating area. The owners wanted the graphic to be authentic paint and not to be made with vinyl or use “digital magic”. Agility Retail hired a local graffiti artist and, using the patterns based on the available space, he hand-painted the graphic on the brick.
The results was a fantastic graphic element that Guy Fieri often poses with (since the chicken in the logo has an uncanny resemblance to the namesake!)
Customer Success
The Chicken Guy has since taken off and they continue to open new locations with a franchise model. Several of them are in marquee locations such as Harrah’s Atlantic City, Caesars Palace in Las Vegas, FedEx Field, Levi’s Stadium and Hollywood, CA.
They all resemble the look of that first store in Disney Springs and Agility Retail continues to partner and grow alongside the Chicken Guy.