Tariffs have been the single biggest economic disruptor to the retail sector since COVID. With their size, volatility, and persistence, brands and retailers are confronting a new trade reality — one in which tariffs are not a temporary inconvenience, but a permanent fixture of the global economy.
Why Are Tariffs Here to Stay?
- They generate significant government revenue.
• They protect domestic industries.
• They help correct long-standing trade imbalances.
If you’re managing POP displays or store fixture programs, the first step is to stop waiting for tariffs to go away. The smarter approach is to pivot your mindset — and your investment strategy.
The ROI Mindset Shift
Forget cost-cutting. Focus on ROI. Instead of minimizing upfront expenses, retailers and brands should treat POP display and store fixture investments the same way financial professionals evaluate capital expenditures — through Return on Investment (ROI).
A Simple Illustration: The Power of Time
| Scenario | Display Cost | Yearly Profit | Duration | Net Profit | ROI |
| Before Tariffs | $100 | $150 | 1 year | $50 | 50% |
| After Tariffs | $150 | $150 | 1 year | $0 | 0% |
| 3-Year Program | $150 | $150 | 3 years | $300 | 200% |
| 10-Year Program | $150 | $150 | 10 years | $1350 | 900% |
Even a modest 4-month extension in display duration offsets the tariff completely — and each additional month boosts ROI by more than 8%.
Real-World Proof: Tieman’s Coffee
- Placed in Sprouts grocery stores
- Paid for itself in 9 days
- Outperformed Starbucks 17:1
- 3,400% ROI in Year 1
- Stayed in-store for 9 years
- 30,000%+ cumulative ROI
The Takeaway
While tariff mitigation through sourcing or negotiation helps, the real secret is display longevity.
Brands: Invest in durable, long-life POP displays.
Retailers: Focus on fixture quality that stands the test of time.