If you are thinking about creating a retail floor shelf display, it always makes sense to start the retail product display design process by asking 3 questions:
- What are my merchandising objectives?
- What do I want the display to communicate about my brand?
- What can I afford to spend on the display to achieve an attractive return on investment?
Being able to answer these fundamental questions will help to ensure an efficient design process while also maximizing your chances for retail success. In today’s post we’ll look at 10 examples of floor shelf displays that illustrate a range of design outcomes that meet different merchandising, branding, and budget objectives.
- We Vibe– This 3-sided floor display was specifically designed to merchandise a multiple-SKU product line within a relatively tight footprint while promoting the We Vibe brand through brightly colored graphics. The slotted metal tube frame and sheet metal base/shelves were chosen to ensure adjustability and durability.
- Fahlo– We designed the 2-sided floor display shown below specifically to cross-merchandise plush toys and animal tracking bracelets. The 3 shelves are for the company’s line of plush toys, and the hooks are for the company’s signature line of animal tracking bracelets. We incorporated explanatory header and shelf graphics and reinforced the brand with laser-cut 3D acrylic side graphics.
- Darn Good Yarn– We created the 5-shelf wooden floor display shown below to merchandise the company’s unique line of silk scarfs but also to tell the story of how Darn Good Yarn is improving the lives of marginalized women in India and around the world by utilizing recycled silk yarn to create year-round, safe, fair, and sustainable economic opportunities for local artisans.
- Dom Perignon– We designed this case merchandiser to be simple in structure but unique in its finish. We used Novacolor to create a textured finish that put all of the focus on the Dom Perignon bottle packaging. We added a single-bottle pedestal glorifier and simple graphics to promote the brand.
- Coola– Coola was looking for a simple 3-shelf merchandiser that would drive sales of its suncare products in the spa channel. A key element of our design was to incorporate carbonized bamboo plywood to help communicate the company’s commitment to being eco-friendly. We added colored edgebanding to make the shelves pop and created 3D laser-cut letters to elevate the Coola brand.
- Hero– The 2-sided Hero bread rack shown below is intentionally nothing fancy. Its all-wire construction was designed to meet tight budget objectives. We added signage to promote the Hero brand and included wheels to make it a mobile merchandiser. The display also knocks down for cost-effective shipping.
- Levant– Like the Hero display shown above, the design of Levant wire rack show below was driven by budget. A simple fold-out wire rack, this display was designed to occupy a small footprint, merchandise product cost-effectively, promote the Levant brand, and ship flat.
- Lubanzi Wines– We designed this 2-sided floor merchandiser for Lubanzi Wines. Its A-Frame design is simple but not necessarily common. We used a metal tube structure and stained wood shelves to create a bit more of an upscale look relative to an all-metal display. We added header signs and a flag sign to tell the brand’s story.
- Pizzolato– The 3-tiered Pizzolato shelf display was specifically designed as a Christmas holiday display. Its all metal construction incorporated sheet metal and wire to provide strength and functionality. Designed to mimic a Christmas tree, the display included a branded topper and was designed to nest well for shipping.
- Techstyles– We utilized a space-efficient pinwheel design to maximize carrying capacity in a relatively small footprint. We designed this floor shelf display to hold drinkware and accessories. The display featured metal tube and sheet metal construction. We used a clear coat finish to create a raw look and added PVC header signs to promote the Techstyles brand name.
While the 10 retail floor shelf displays we shared today have some common characteristics, the material selections, structures, and design aesthetics vary according to the specific objectives of the brand. To ensure an efficient retail product display design process and an effective POP display, it is important to identify the merchandising, branding, and budget objectives prior to starting the design process.