VIZIO New Product Launch
Project Elements
- Mexico Metal Fabrication
- US Assembly and Packaging
- Custom Electronics
- Digital Graphics
- Instructions and Install Video
- Installation Coordination
- Freight Management
Project Elements
Mexico Metal Fabrication
US Assembly and Packaging
Custom Electronics
Digital Graphics
Instructions and Install Video
Installation Coordination
Freight Management
Project Background
VIZIO was unveiling a new soundbar that directly connects to the underside of a compatible TV, removing the clutter of wires and the need for a separate area to place your soundbar.
VIZIO challenged Agility Retail to come up with a design and a solution that would showcase a 55” TV with the new soundbar for a Club Store retailer. The production roll out would be 230 displays.
Project Highlights
The display required several complex features:
- Designed to fit on an endcap, specific to this Club Store retailer
- Needed the ability to showcase a 55” TV and then be upgraded to a 75” TV at a later date
- Required the soundbar to attach to the TV and be locked in place with a custom security device to prevent theft at retail
- Allowed for interchangeable graphics
- Included dimensional, back lit LED Logo
- Provided a media player that would allow interaction between the soundbar and TV and the consumer
- Allowed for easy movement in the store by a pallet jack and display glided and be produced from metal for durability
- Worked with customers 3PL to coordinate shipping schedule with the installation schedule
- Produced instruction sheets and video to assist with product install
Working directly with VIZIO we developed the prototype display over nine months, and produced multiple options to determine the final fit, look and feel; However, the time spent developing the initial concept to final prototype prevented us from producing the displays in our overseas production facility in China if we were to hit the rollout timeline. We needed to find a better solution for our customer.
We introduced VIZIO to one of our partner facilities in Mexico, which focuses on metal displays for retail in-store environments. The proximity of the fabrication shop and our knowledge of their high-quality capabilities allowed us to meet all requirements and deliver a hugely successful, on-time rollout.
Customer Success
In addition, the installation agency shared that they had never seen a more thought out, properly engineered and installation friendly display – this is high praise from a company that installs displays year-round at this retailer.